{"id":4739,"date":"2025-11-03T15:35:19","date_gmt":"2025-11-03T14:35:19","guid":{"rendered":"https:\/\/www.access2meds.eu\/?p=4739"},"modified":"2025-11-03T15:35:22","modified_gmt":"2025-11-03T14:35:22","slug":"new-ascertain-video-series-how-are-medicines-priced-and-what-makes-a-price-fair","status":"publish","type":"post","link":"https:\/\/www.access2meds.eu\/de\/new-ascertain-video-series-how-are-medicines-priced-and-what-makes-a-price-fair\/","title":{"rendered":"New ASCERTAIN Video Series: How Are Medicines Priced and What Makes a Price Fair?"},"content":{"rendered":"\n<p>In front of the camera are Professor Carin Uyl-de Groot, Project Coordinator of ASCERTAIN and Professor of Health Technology Assessment, and Professor Maureen Rutten-van M\u00f6lken, Professor of Economic Evaluation of Innovations for Health and Scientific Director of the Institute for Medical Technology Assessment (iMTA).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.access2meds.eu\/wp-content\/uploads\/2025\/11\/ASCERTAIN-1024x576.png\" alt=\"\" class=\"wp-image-4740\" srcset=\"https:\/\/www.access2meds.eu\/wp-content\/uploads\/2025\/11\/ASCERTAIN-980x551.png 980w, https:\/\/www.access2meds.eu\/wp-content\/uploads\/2025\/11\/ASCERTAIN-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The videos provide clear, accessible explanations of key concepts behind the economics of medicine pricing and reimbursement \u2014 making complex ideas understandable for everyone.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-reference-pricing\">What is Reference Pricing?<\/h4>\n\n\n\n<p>Maureen Rutten-van M\u00f6lken explains how countries determine medicine prices by comparing them with those of similar medicines or across other countries. She highlights the two main approaches \u2014 external and internal reference pricing \u2014 and the consequences these systems can have for access to medicines, especially in lower-income countries.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/TIgtrEo8C14\">Watch now on YouTube.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-list-price-for-a-medicine\">What is a List Price for a Medicine?<\/h4>\n\n\n\n<p>Maureen Rutten-van M\u00f6lken discusses why there is no single price for a medicine and what the term list price really means. The video sheds light on how list prices serve as a basis for negotiations and why the debate about making actual (discounted) prices transparent remains controversial.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/0jAH1R8pwo0\">Watch now on YouTube.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-fair-price\">What is a Fair Price?<\/h4>\n\n\n\n<p>Carin Uyl-de Groot explores what makes a medicine price fair. Fair pricing means finding a balance: ensuring affordability and access for patients and health systems, while still allowing companies to earn enough to fund innovation and future medical breakthroughs. Pricing policies and regulation are crucial in maintaining this equilibrium.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/ASqKEV-92vI\">Watch now on YouTube.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-patients-influence-decisions-on-medicine-access\">How Do Patients Influence Decisions on Medicine Access?<\/h4>\n\n\n\n<p>Carin Uyl-de Groot explains how patient perspectives are increasingly shaping decision-making \u2014 from the development of a medicine to its approval and reimbursement. Patient experience provides valuable insights into quality of life, treatment priorities, and real-world outcomes that help guide fairer, more informed access decisions.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/TyL_2O6uTSg\">Watch now on YouTube.<\/a><\/p>\n\n\n\n<p>Thanks to Myeloma Patients Europe (MPE), Maureen Rutten-van M\u00f6lken, and Carin Uyl-de Groot for bringing this video series to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have launched a new series of short educational videos exploring how medicines are priced, how prices are regulated, and how patient perspectives shape decisions on access.<\/p>\n","protected":false},"author":5,"featured_media":1450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[21,14,22,23,20],"class_list":["post-4739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-health-technologies","tag-healthcare","tag-hta","tag-iht","tag-innovative-health-technologies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New ASCERTAIN Video Series: How Are Medicines Priced and What Makes a Price Fair? 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